Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing and The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books.
Stephanie is also founder and CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a traditional writers’ conference experience conducted entirely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine.
- Beware of doing it all yourself. You need developmental editing, proof reading, cover design, typesetting, etc.
- You don’t want your book to look it was self-published. You want it to look like it was published by a big NYC house.
- If you plant 3 seeds a day, every day, over time, you’ll have a beautiful garden. The same is – true with marketing. It all adds up.
- Don’t write an encyclopedia. If you have so much content, write several books. Series books sell well.
- Make sure your proofreader knows Chicago Manual of Style.
- The book that costs $20,000 to produce could lead to hundreds of thousands of dollars. A book can change your life.