Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.
Podcast
#201 – Rusti Lehay on Trusting Your First Draft and Overcoming Writer’s Block
Just as editors do more than splash your text with missing commas, writing coaches do more than tell you to write. They are a bit like doulas helping you birth your books and stories. Rusti Lehay coaches authors to find the words that their hearts speak. Working as an empath, she guides writers to open up to what their story is and the most authentic way for them to share it, helping them place the right words at the right time for all the right reasons.
#200 – Rusti Lehay on How to Put Authenticity into Your Writing So You Can Overcome Writer’s Block
Rusti Lehay coaches authors to find the words that their hearts speak. Working as an empath, she guides writers to open up to what their story is and the most authentic way for them to share it, helping them place the right words at the right time for all the right reasons. Sometimes a book and sometimes Rusti helps you discover many other ways to best use your story and plant your words to meet your strategic objectives.
#199 – Susan Friedmann on How to Turn Your Book into Multiple Streams of Income
Susan Friedmann, CSP (Certified Speaking Professional) is a well-respected niche marketing expert who’s on a mission to wipe out sameness and add vitality and differentiation to your author marketing. For over 25 years, through her company, Aviva Publishing, she’s coached over 400 non-fiction authors, to use their books to become the recognized trusted authority in their field.
#198 – Carol Abrahamson on What Kinds of Books Can I Write?
Fun Fact: Steve Jobs and Apple became Carol Abrahamson’s first consulting client before her business even had a name. That experience made her an inveterate networker who keeps in touch with hundreds of former colleagues — just in case she can spark for someone else, or can again be the recipient of, the same kind of game-changing lucky break!
#197 – Carol Abrahamson on How to Win a Book Award
Carol Abrahamson has been thinking about how experts and thought leaders can monetize their book and expertise since her first book brought her one-person business over $2 million in consulting revenues, and over 100 of the country’s largest corporations as clients.
#196 – Donn King on Writing Engaging Business Fables
Donn King is The Confidence Cultivator. He is a professor of communication studies (which means “a professor of standing up in front of people and saying stuff”). Donn works with professionals and leaders just like you who want to speak confidently so they can increase their impact, gain influence, and build their careers.
#195 – Joey Vitale on How Authors Can Trademark Their Books and Intellectual Property
Joey Vitale is the CEO & Founding Attorney at Indie Law, a trademark law firm that helps you get peace of mind knowing you legally own your brand. When consulting a trademark attorney, an author should ask several important questions to ensure they have a clear understanding of trademark law and how it pertains to their work.
#194 – David Newman on How Authors Can Get People to Take Action on Their Webinars and Podcasts
David Newman is well-known in speaking and marketing circles for his consulting and coaching. He is the author of “Do It Selling,” “Do It Speaking,” and “Do It Marketing.” Discover how to get people to take action when they listen to your podcasts and webinars.
#193 – David Newman on New Trends for Marketing Non-Fiction Books
David Newman is well-known in speaking and marketing circles for his consulting and coaching. He is the author of “Do It Selling,” “Do It Speaking,” and “Do It Marketing.” Book Coach Dan Janal interviews sales and marketing expert David Newman on what’s working for book marketing in 2023.