#217 – Bob Burg on How to Turn Your Book Into a Series

Bob Burg is best known for his book Endless Referrals.

But it’s his business parable, The Go-Giver (co-authored with John David Mann), that captured the imagination of his readers.

The Go-Giver, a Wall Street Journal and BusinessWeek bestseller, has sold over a million copies.

Since its release, it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List.

The book has been translated into 30 languages.

It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is the author of many books on sales, marketing, and influence, with a total book sales of nearly two million copies.

The American Management Association named Bob one of the 30 Most Influential Leaders and one of the Top 200 Most Influential Authors in the World by Richtopia.

Tune in now and get Bob Burg’s thoughts on:

  • Why a book title is so important for a series
  • How to build a brand by creating a series of books
  • And much, much more

Website: Bob Burg: Speaker and Author