#020 – Henry DeVries, Author of Build Your Consulting Practice

Henry DeVries is the CEO (chief encouragement officer) of Indie Books International, a company he cofounded in 2014.

He works with independent consultants who want to attract more high-paying clients by marketing with a book and speech.

In the last ten years, he has helped ghostwrite, edit, and coauthor more than 300 business books, including his McGraw-Hill bestseller, How to Close a Deal Like Warren Buffett—now in five languages, including Chinese. He has a weekly column with Forbes.com. He earned his bachelor’s degree from UC San Diego, his MBA from San Diego State University, and has completed certificate programs at the Harvard Business School.

As a result of his work, consultants and business owners get the four Bs: more bookings, more blogs, more buzz, and a path and plan to more business.

Tips:

A book is a guided journey to let people know who you are and how you can help solve their problems.
Let people know that you help people. You are not a professor or a reporter. You are in the area helping people.
Stories are covert selling. Clients are the heroes. You are the mentor. Be the Yoda to Luke Skywalker.
To promote your book, republish info from your book as articles as blog posts.
It is CEO malpractice for a CEO to write a book. They should hire a ghostwriter.
The more generous you are, the luckier you get.
Running out of ideas to write about? Write about what’s next, i.e., future trends or issues.