#117 – Lou Bortone on Why Every Author Needs to Use Video

People call Lou Bortone “The Video Godfather,” because he’s been doing this a long time, and he’s really damn good at it. He spent 20 years in the television business and another 15 in digital marketing. He’s been doing video marketing since long before it was a “thing.” When it comes to creating your video marketing plan, he guides you through the process, step-by-step, and set you up for success with video.