#127 – Catharine O’Leary on How to Get More Ideal Prospects to Read Your Book

Catharine O’Leary has spent her entire 25 year career crafting market research and consumer insights for Fortune 100 companies across the globe.

Starting with an economics degree (well 2 actually) she applies micro-economic theory to survey and quiz design to come up with consumer insights businesses use to develop new products, increase usage and awareness, understand underlying consumer needs, and most powerful of all, segmentation studies that put the power of personalization into corporate marketing and sales hands.

Now Catharine has turned her sites to online businesses to help them level up and exponentially grow subscriber lists and engage clients to be life-long customers and raving fans.

As a fellow entrepreneur Catharine knows how hard it is to grab the attention of the ideal customer, engage, and get to know them as people should, so they become raving fans.

Tune in now and get Catharine O’Leary’s thoughts on:

  • A unique way to find new prospects for your book and your business
  • How to write a quiz to engage potential readers and clients
  • Mistakes to avoid
  • Best practices
  • How to attract, engage, and convert your ideal customers into raving fans who buy from you over and over again
  • And much, much more!

Website: Catharine O’Leary Consulting