Carol Abrahamson has been thinking about how experts and thought leaders can monetize their book and expertise since her first book brought her one-person business over $2 million in consulting revenues, and over 100 of the country’s largest corporations as clients.
Her company, Executive Authors, has a consulting program that introduces experts and authors to 100 powerhouse marketing tactics — including book awards.
She’s now developing related workbooks, courses, and a 12-month mentoring mastermind group for bringing these chosen action items to life.
Fun Fact: Steve Jobs and Apple became Carol’s first consulting client before her business even had a name.
All because someone she knew in a previous corporate job had since joined Apple’s management team.
That experience made her an inveterate networker who keeps in touch with hundreds of former colleagues — just in case she can spark for someone else, or can again be the recipient of, the same kind of game-changing lucky break!
Tune in now and get Carol Abrahamson’s thoughts on:
- What exactly is a book type?
- Is there a technique or trick to the process of choosing a type for your book?
- How do you make them manageable for aspiring authors to consume and make sense of so they can build a short list of favorites?
- Let’s review some in a handful of categories…
- And much, much more!