#060 - Nina Durfee, Author of Say It Simply: 8 Easy Steps to Turn Readers into Clients

For more than 20 years, Nina Durfee has assisted lawyers and judges with her instinctive editorial eye, drafting, editing, and proofreading legal documents and correspondence, knowing full well that a misplaced comma can change the meaning from innocence to guilt.

She has authored multiple books, and her work has been showcased in a variety of publications, including Writers’ Journal.

Tips:

Know what your main point is.
Be clear. Concise. Compelling.
Focus on the WHAT, not the HOW.
When I go to networking meetings, I hold up my book when I introduce myself. That leads to new business and requests to speak.
I didn’t write my book to get on the New York Times bestseller list. I use the book as a do-it-yourself guide so people can write a book and then hire me to be their editor.
The biggest mistake I see: People over explain or say the same things over and over.