#114 – Melanie Herschorn on Marketing Strategies Every Author Needs to Know

Melanie Herschorn is a Content Marketing Strategist and Coach on a mission: to support women business owners to land more clients by conquering their content marketing challenges. Through her company, VIP Digital Content, Melanie provides the strategies necessary for her clients to attract their ideal clients, nurture leads, and position themselves as experts in their field.

A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood.

Melanie has won numerous journalism awards and received her master’s degree in Broadcast Journalism from the University of Southern California. She also loves to provide marketing tips on her podcast VIP Access and in her Facebook group VIP Digital Marketing Tips.

Tune in now and get Melanie Herschorn’s thoughts on questions like:

  • How can you make your message clear?
  • What should you never say?
  • How must content is too much?
  • How can you gain trust from readers?
  • Does email marketing work today?

Website: VIP Digital Content