#175 – Henry DeVries on Marketing with a Book for Agency Owners

Henry DeVries is the CEO (chief encouragement officer) of Indie Books International, a company he cofounded in 2014.

He works with independent consultants who want to attract more high-paying clients by marketing with a book and speech.

As a speaker, Henry trains business development teams and business leaders on how to sell more services by persuading with a story.

He is also the president of the New Client Marketing Institute, a training company he founded in 1999.

Henry is the former president of an Ad Age 500 advertising and PR agency and has served as a marketing faculty member and assistant dean of continuing education at the University of California, San Diego.

In the last ten years, he has helped ghostwrite, edit, and coauthor more than 300 business books, including his McGraw-Hill bestseller, How to Close a Deal Like Warren Buffett – now in five languages, including Chinese. He has a monthly column with Forbes.com.

Henry earned his bachelor’s degree from UC San Diego, his MBA from San Diego State University, and has completed certificate programs at the Harvard Business School.

As a result of his work, consultants and business owners get the four Bs: more bookings, more blogs, more buzz, and a path and plan to more business.

On a personal note, Henry is a baseball nut.

A former Associated Press sportswriter, he has visited forty-one major league ball parks and has three to go before he “touches ‘em all.”

His hobby is writing comedy screenplays that he hopes will one day be made into films.

Tune in now and get Henry DeVries’ thoughts on:

  • Why a book can set you apart from competitors
  • The essential stories you need to write in a book
  • How to outline your book so you can write quickly
  • The differences between self publishing, hybrid publishing, and traditional publishing
  • How to use your book in marketing
  • And much, much more!

Website: Indie Books International