#190 – Jeff C. West on Writing a Business Fable Book to Grow Your Business and Attract Clients

Jeff C. West is the bestselling and award winning author of the heartwarming business fable, The Unexpected Tour Guide, winner of The Axiom Business Books Award – Bronze Medal in 2015, and recipient of kind endorsements from bestselling authors Bob Burg, Brian Tracy and Tom Hopkins.

His latest parable, Said the Lady with the Blue Hair: 7 Rules for Success in Direct Sales, Wrapped in a Wonderful Lesson for Life, co-authored with Direct Sales Legend, Lisa M. Wilber is an Amazon #1 bestseller and the winner of The Axiom Business Books Awards – Silver Medal for 2023, as well as awarded as a Finalist in The National Indie Excellence Awards for 2023.

He has been a guest on national and international sales shows such as The Go-Giver Influencers – Making a Significant Impact, hosted by Bob Burg, The Buyer’s Mind with Jeff Shore, The Author Your Brand Show with Doug Crowe, Mastery Unleashed with Christie Ruffino, Badass Direct Sales Mastery with Jennie Bellinger and Monday Morning Madness with Lisa M. Wilber, and has been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting.

For over 30 years, Jeff coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation.

For over twenty years, he was an entrepreneur in field sales management with the Fortune 500® insurance company, Aflac.

Tune in now and get Jeff C. West’s thoughts on:

  • What is a business fable book?
  • How can you use emotional experiences combined with logical lessons to make readers more comfortable in taking the next step?
  • How do you develop characters readers care about?
  • How do you choose names for characters?
  • How do you use a business fable book to get more clients?
  • And much, much more

Website: Jeff C. West