Alexandra Watkins

Brand name expert Alexandra Watkins is a leading and outspoken authority on brand names with buzz. She is author of “Hello, My Name is Awesome… How to Create Brand Names That Stick” (an Inc. Magazine Top 10 Marketing Book). She is also founder of naming firm Eat My Words.

For more than a decade she and her firm have created love-at-first sight brand names for clients including Amazon, Google, Frito-Lay, and Disney.

Frequently quoted in the press, she has been featured in leading business publications including The Wall Street Journal, Inc., and Entrepreneur.

She is a popular guest speaker at entrepreneur events and speaks regularly to MBA students at the Stanford Graduate School of Business, Berkeley’s Haas School of Business, USF School of Management, and other MBA programs.